If you thought SMS campaigns have run their course, consider changing your point of view. With the onset of the digital era and an ever-increasing smartphone usage, people are continually connected to their devices.
To be of the view that SMS marketing brings about no results; it is a perception that traditional thinkers and business houses need to change. Following are three features of this digital marketing mechanism that support the above statement:
1. Receive, Open, Read – All Within Minutes
Text messages don’t require an active Wi-Fi connection to be successfully delivered to people’s phones. This is one of the strongest advantages SMS campaigns have over other campaigns that are executed through email panels or social media mediums.
All it takes is a matter of minutes to receive, open and read an SMS on your phone. Even if you don’t do it immediately, there are many who have the habit of going through the messages received after a few days which is how they come to know about the brand’s offering, promotion or service sooner or later.
2. Get Creative
You can make your SMS campaign as creative as possible; with a 160 character count and the option of using a shortcode, your text messages can easily reflect the idea that you want to put across to your potential customers. Clear and concise messages have higher chances of being read quickly in comparison to lengthier ones. Further, 1/3rd of customers say they interact with more than one brand on their phones via SMS; this again shows the effectiveness of a successful SMS campaign.
3. Global Reach
There are more than five billion phone users out there – this means your SMS campaign doesn’t have to be limited to UAE itself. Text messages can be delivered easily to anyone in different parts of the world as the only requirement is a valid mobile number. This also helps to expand your audience internationally while locally building customers as well.
Lastly, if we combine the above key points with the fact that UAE has the highest percentage of smartphone users (82.2%) – it isn’t hard to conclude that SMS campaigns have a sky-rocketing potential in this part of the world. If you’re new to this concept, I suggest you immediately dial our number and speak to us. We are eager to help you enhance your business growth while building a mutually benefitting relationship!