With 2018 coming to an end, we decided to put together a list comprising email marketing statistics based on our observations throughout the year. Since email marketing is a digital marketing tool; there are various criticisms it faces from time to time. The fact of the matter is that, keeping it’s disadvantages and negative points aside, email marketing is perhaps one of the most cost-effective tools. Startups can use it to their advantage as well as established businesses can also benefit from it.

Following are a few eye-opening email marketing statistics that are bound to shock you:

1. Email Marketing Amounts For More Than 70% Business Retention and Acquisition

The two main objectives email marketing serves to achieve are – bring in customers and retain existing ones. For SMEs, this tool is relatively useful. This is because they can reach out to a huge amount of people within a short span of time while restricting their  budgets.

2. 45% of Customers Appreciate Receiving Promotional Emails

This is probably one of the most useful email marketing statistics we can’t emphasize more on. Loyal customers love receiving emails from their favorite stores, especially if the come in the form of discounts, limited-time offers etc. Weekly brand emails are the perfect way to keep your customers happy without spamming them with emails everyday.

3. Approximately 50% of People Open Emails on Mobiles

People’s mobiles come installed with email apps already. Most professionals, entrepreneurs, college students etc. all have their email accounts integrated onto their phones. This has further increased the open rate of emails as well. The point to note here is that no matter when you send your emails, you already have access to a highly mobile audience.

4. Email List Segmentation Proved To Be A Highly Effective & Innovative Strategy

Segmenting email lists and targeting a specific type of TGA for your email marketing campaign promises to increase traction by a huge margin. This further helps reduce spam scores. This is because you’re reaching out to people who in one way or another are interested in what you’re offering.

I’m sure the above email marketing statistics are bound to have you switch to email marketing in the coming year!