SMS & Email marketing are a great way to communicate with one another. They are a cheap and easy way for reaching out to existing and potential clients. On a personal note, a text or email from your dear ones is a reminder that they care for you. In Dubai, there are many companies who use SMS & Email techniques to update their clients about various happenings. If there is new product launch or outlet opening, buyers become aware of it through SMS & Email marketing.
For expanding businesses also, SMS & Email marketing are great tools as they provide updates on new and existing products. During events or festivals; when the company is giving out discounts, it is through SMS & Email marketing that clients come to know about it.
Why should you use SMS & Email marketing in combination?
- SMS’ are perfect for putting out brief communication relating to a company’s promotional offers, happenings etc. Emails, on the other hand, provide more room for details. By using them together, a buyer is likely to be better equipped with necessary information about their favorite brands.
- SMS’ have an higher open rate in comparison to emails. It makes sense to therefore, use SMS’ as a means to probe buyers to read their emails. Newsletters, publications about the brand etc. are usually sent to customers through email. A company can undertake pull SMS marketing in order to directly increase the open rates for their emails as well.
- Nowadays more than 40% of users check emails via their mobile phones. This makes it all the more important to use these digital marketing tools in combination. One thing to note is that SMS & Email marketing can lead to higher conversions when they both compliment each other.
Thus, if you are looking for a company in Dubai that knows how to effectively use these two together, PlexDubai is the right place for you.