SMS Marketing is one of the most popular digital marketing methods in our age. Though criticized; it still manages to establish itself as an effective medium through which companies have time and time again, gained new prospects.
This article isn’t about enlisting the advantages of SMS Marketing; rather it’s about letting you know the perception of this mechanism from an industry expert’s point of view. The reason why most digital marketing companies suggest SMS Marketing as a tool for getting more leads can be summed up in three pointers;
- Guaranteed Deliverability & Great Open Rates
More than 95 per cent of the time, text messages are both delivered and read by the recipient. There is no such thing as an SMS ending up in a mobile phone’s spam folder or not notifying the concerned person when the same happens. Just picture yourself when an SMS notification pops up on your phone; 98 per cent of users glance at their screen and end up reading the text message even if it might be something not of interest to them. Further, it’s easier to obtain people’s mobile numbers in comparison to say, email addresses. A mobile phone serves as a personal point of contact; one and secondly, people don’t mind giving out their numbers because of the reason stated.
- A FOC (Free Of Cost) Way To Build Your Database
You may wonder how’s that possible? The answer is simple; we use a mechanism called ‘PlexLync’ that makes it possible to get a list of read SMS reports as well as capture numbers of prospects who have pressed the link. We keep the process transparent by making sure the reports are shared with you alongside the numbers. This helps to build your database and aids the process of warm calling.
- Sensational ROI For The Money Spent
Considering its wide impact and instant receipt, SMS Marketing is a far cheaper marketing tool when compared to print media or social media advertising. Further, any SMS campaign of over 100,000 tends to reduce the overall cost; making it an affordable alternative that can be used by small companies as well. This combined with the returns in terms of clients obtained and warm leads crowns it as a highly-effective digital marketing mechanism.
The main reason why SMS marketing can result in failure is solely due to: false commitments and wrong targeting. We actively ensure not to become a victim of the same which is why our SMS campaigns have a 30%-40% turnover rate.
Sign up for a trial campaign today and feel the difference for yourself!