Email Marketing Benefits That Will Change Your Perspective

Wondering how to cut costs while expanding your reach across the market and building brand awareness? Following are five advantages of email marketing that you probably haven’t heard before and will change your perspective about this highly-effective mechanism:

1. STEP ONE TARGET, STEP TWO CONVERT
   Sending targeted emails almost always lead to conversions. There’s no point of doing a bulk campaign if half the prospects aren’t interested in what is being sent to them. This is where we do things differently, we filter our database as per the client’s requirement whether that be along the lines of location, income, ethnicity etc. The next logical step – conversion – automatically follows in the form of replies from the people targeted.
2. GUARANTEED DELIVERY RATES
   One of the most popular query clients have regarding email marketing is concerned with the delivery rate; how do we manage to achieve a 75% delivery rate? Targeting B2B company emails is what makes all the difference here. Executing email campaigns using lists comprising of the same helps reduce both bounce and spam rates. It’s like killing two birds with one stone!
3. INCREASED WEBSITE TRAFFIC MEANS BETTER ROI
   Directing customers to your website doesn’t always require SEO or social media marketing; you can also use email marketing to contribute towards the same. The mechanism of landing pages in emailers works brilliantly with regards to this aspect. Not only is it a means of Call-To-Action (CTA) but it also simplifies the process of remarketing; put two and two together and it’s bound to result in improved ROI.
   
4. A SIGNIFICANTLY LESS COSTLY SERVICE
   While other digital marketing solutions require a sizeable budget; email marketing falls on the cheaper side of the end. Higher the quantity of emails, lower the costs. With nil printing charges and tracking systems in place, email marketing is a cost-effective alternative to other marketing services.
5. CUSTOMIZE AND OPTIMIZE MESSAGES
   The best part about email marketing is that you get to create personalized emailers complete with attractive designs and relevant content. You have the freedom to add pictures/video content and place them in precisely the correct spot for maximum impact. Further, our online email panel comes equipped with a drag-and-drop feature that makes putting together emailers a piece of cake.

Thanks to the above benefits, email marketing proves to be a preferred choice when it comes to digital marketing solutions. And, if you aren’t convinced already you can further read through how we execute our campaigns by checking out our other blogs on email marketing!