With over 2 billion users and an incredibly active online presence, Facebook is a social media platform that completes any company’s digital marketing strategy.

Let’s skip the small talk and delve straight into the reasons behind why Facebook Advertising is so popular, considering our day and age.

Reason 1: Target Specifically & Widen Your Reach

• Facebook has the best targeting options when compared to other social media platforms. Everything from basic demographics to other specifics such as purchase behavior, likes and interests can be used to segregate and create your target audience. The main outcome of this practice is that it helps bring regulated traffic to your page and at the same time, aids in building a communicative relationship with your audience. Further, if you’re a company possessing an authentic database then you can easily make use of Facebook’s “Lookalike Audience” mechanism; the same is a type of audience you can create using your existing customer list.

Reason 2: Increase Website Traffic Through Facebook Remarketing

• The term “remarketing” is one most companies are familiar with however Facebook Remarketing is slightly different than remarketing through Google Ads, and is also referred to as “Custom Audience”. The mechanism followed is the same; whenever a prospect interacts with your brand, they get tagged with a tracking code. Once that happens, your ads start popping up on their news feed, prompting a call to action time and time again. A call to action can be anything; it can be used to redirect the prospect to your Facebook page or to your website. The latter is a common strategy followed by many business houses to boost their website traffic and in turn, increase sales.

Reason 3: An Effective Way To Cut Down Cost

• It’s no surprise that setting up a business page on Facebook is free of cost. Sure, activities such as running sponsored ads and boosting posts require a certain amount of money to be spent however the result provided as a result of the same is worth it. In addition, the reports provided by Facebook regarding the campaign are to-the-point and insightful. This combined with Facebook’s immense targeting options makes this medium a less-costly digital marketing method when compared to email marketing, SMS marketing and so on.

As you see, Facebook Marketing is a lethal tool when used rightly and to its maximum capacity. Lastly, you can even check out case studies as put up by Facebook themselves to gain insight on the various techniques used by companies to achieve various marketing objectives.