How To: Snapchat Ads
Snapchat Ads are the prefect digital marketing tool for a variety of business verticals. Both easy-to-create and super user-friendly, Snapchat Ads ease brand engagement and help in creating massive awareness. Just like any other social media platform, it is hard at first to understand what type of ads to create. However, this article aims to simplify this process by providing you with a handful of tips and tricks as follows;
1. Create Quirky & Creative Content
It is safe to say that Snapchat has brought a personalized and laid-back approach to digital advertising. The whole concept of Snapchat marketing involves capturing and sharing moments as and when they happen. Therefore, it is important that your ads revolve around this concept and communicate a fun brand message to your TGA. Content can take the shape of captivating images or videos to suit your advertising objective. The two best type of ads you can use are web-view and long-video ads for this purpose.
2. Specific CTAs Always Do The Trick
There are various forms of call-to-actions that can be used in Snapchat Ads. But with the variety of Snapchat Ads available online, it is possible that if you have a generic CTA, people most likely won’t respond. The CTA that you put in your ads has to match with the objective of your advertising campaign. Don’t just link people to your website or have them install an app. For example, you can direct them to other social media platforms and ask them to ‘drop a comment’ on a post. Similarly, Q & A sessions can be arranged through Snapchat Ads and these are possibly one of the best means to increase brand awareness and following.
3. Perfect For Building Excitement & Anticipation
Snapchat Ads are perfect for building excitement and anticipation when it comes to product launches, events, festivals etc. Use them as a means of reaching out to newer audiences while also keeping connected with your loyal customers. There is however a major don’t tip that must be considered here; whatever it is, don’t spam your audience with your ads. Even if your ads aren’t fetching traction, don’t take that as reason to start spamming. Just revise your marketing strategy & re-implement the same.
Being experts on this subject, we would love if could reach out to us with your Snapchat marketing requirements. In case you want to inquire further about our other digital marketing services, please feel free to give us a call today!