There’s always scope for developing new techniques when it comes to digital marketing – at least we at PlexDubai ardently believe – which is why this article will be highlighting our latest email strategy. Designed keeping in mind market trends and statistics, these email strategies will, undoubtedly, result in increased business growth and returns.
Email Strategy 1 – Segmentation is a key necessity for any email campaign
Email lists need to be filtered if you want your email campaigns to be successful. Segmented email lists have better open rates and conversions in comparison to non-segmented campaigns. Many a time, companies only see the need to send their message across to a wide audience which is why they don’t take this into consideration.
When we use our database for campaigns – we always make sure to ask our client their TGA. If the client doesn’t have specifications in mind, then we advise them on the same to make sure that only prospects from their TGA are targeted. This reduces the number of unfavourable outcomes from the campaign and increases client satisfaction.
Email Strategy 2 – Timing is everything
The best time to start an email campaign is between 9AM-11AM. This is based on both statistics and testings from our end. Also, the first day and last day of the week serve to be the best days for executing email campaigns. This particular email strategy is one that can benefit immensely if done right and over a due course of time.
Email Strategy 3 – Switch between subject lines
Instead of sticking to the same one time and time again, it’s recommended to change the subject line. This helps attract the attention of customers and serves as a means of measuring the performance. Under this, we can also highlight another email strategy; keep the images minimal and the content rich. People prefer this which means that email copies following such a pattern are likely to be read by the company’s TGA.
Email Strategy 4 – Mobile friendly
This is one of the most important points here – if your email isn’t mobile friendly, chances are it will end up being deleted in less than three seconds. 50% of mobile users open emails on their phones – this fact reiterates the importance of this point and why companies should make sure to implement the same.
Using these email strategies in accordance with one another is what we strive to ensure. It is also what we advise our clientele to do when they want to start email campaigns. If you’re on the lookout for the same, then don’t hesitate to get in touch with us. We are more than eager to help execute your email campaigns!