Social media marketing refers to the practice of promoting goods and services by way of online platforms such as Instagram, Facebook, Snapchat etc. Over the past years; with the onset of social media platforms and increased usage of the same, it has become a part of every company’s marketing strategy.
2018 Trends Relating To Social Media Marketing
- EPHEMERAL CONTENT
This refers to content that lasts only for a period of 24 hours. This trend has come about thanks to the highly popular Instagram and Snapchat stories. It results in quick action on the part of customers which in turn boosts brand engagement.
- OPT FOR VIDEO ADS
I mean, why snap it when you can say it through videos? Most of the content shared on social media networks is by way of videos. However, since companies are already tapping into this trend it’s important for you to put your own twist on it. The first 5 seconds of your video ads make all the difference so you better pay attention to the message you want to share.
- ADD IN AN INFLUENCER
Online influencers have the ability to help your brand gain new customers in an instant. Influencers who have a following are perfect for promoting the brand’s message to their followers. Their followers are most likely to accept the brand being promoted thanks to their admiration for the influencers.
- LIVE STREAMING
Finally, probably one of the best ways to give new and existing customers a reason to be associated with your company. You can live stream launches, shopping seasons, sponsored festivals and more depending on the market vertical you belong to.
Companies are fast adopting these trends and they’re becoming a part of their digital marketing strategy. It’s time you start using social media to consequently build brand value and keep in touch with your customers.