It’s safe to say that SMS Marketing is Dubai’s most popular digital marketing tool; however, if you differ in opinion, then the following SMS Marketing statistics will definitely change your mind!
1. UAE has the highest rate of smartphone users
Keeping this in mind, it doesn’t take a genius to figure out that SMS marketing is the way to go when it comes to digital marketing in the UAE. Further, on comparison, SMS response rates are 8 times higher and 75% of people prefer SMS’ when it comes to appointments, coupons and deliveries.
2. Majority of website views and conversions happen thanks to SMS’
This is one of the most useful SMS Marketing statistics. Any promotional SMS isn’t complete without a CTA. We always urge our customers to put in a website/landing page link. This helps encourage potential customers to interact with the SMS and in turn, learn more about the brand.
3. More than 90% of people purchase or plan to purchase a product after receiving an SMS advertising it
If you’ve done a good job at identifying your TGA then you might as well be convinced that these people will eventually convert. Promotional SMS’ especially ones giving out coupon codes, offers, discounts etc. are incredibly popular among all age groups. Likewise, if a potential customer considers the SMS to be relevant; they are bound to act upon it!
4. 70% plus people do product research on their phones
If your company deals in the following verticals; food & beverages, health, entertainment, lifestyle etc. then SMS Marketing is perfect for perking the interest of your TGA. Once they continually receive SMS’ from your end, they will independently start browsing through your website. This pointer reiterates the importance of mobile-friendly websites. A negative website experience will reduce chances of conversion by 62%.
5. 65% of companies have integrated SMS marketing into their digital marketing strategy
Again, this is one of the most significant SMS Marketing statistics. If you observe closely, all established brands send multiple alerts alerts to their customers. Furthermore, 9 out of 10 individuals are enrolled in a customer loyalty program and consider themselves to benefit from the same.
I’m positive that the above SMS Marketing statistics will have you wanting to give this mechanism a try asap. What are you waiting for? Give us a call today to execute you next SMS Marketing campaign!