Snapchat marketing has a digital power like no other – it was one of the first social media platforms that transformed sharing and creating content across audiences around the world. Snapchat has 160 million users that are active daily and the average user spends 25-30 minutes on the platform every day.

For those who are of the view that Snapchat marketing is dead, the misconception needs to be put to rest. After reading the following tips and tricks to go about this interactive social media platform; you will start believing it as well –

1. Be Creative, Be Followed

A tip that most companies fail to follow; though the same is pretty simple and understandable. There are high levels of competition that any business has to overcome in order to start seeing results out of their campaigns. Most companies follow the conventional method of advertising on Snapchat without ensuring creativity and original content. Granted it takes more time to come up with great ideas; however, the outcome of such an exercise is bound to make your brand stand out and drive increased sales.

2. Interact With Followers & Other Brands

Interaction and building a relationship with either your followers or other brands will go a long way. This is a useful trick as commenting on Snaps posted by other companies helps direct their audience towards your business and, is a handy way to increase your own set of followers. Further, Snapchat makes it is possible for business houses to connect with customers on a daily, weekly or monthly basis. Whether it’s for promoting an event or a Q&A session; customers enjoy when brands take up such efforts as it encourages engagement and learning.

3. Tap Into the Geo-filter Trend

A geofilter is similar to a regular Snapchat filter but different because they are only available when you are in a certain location. The advantage of this is that it enhances your brand’s credibility and endorsement. It’s also a fun and creative way for people to inform their followers about where they’ve been and what they’ve been doing – especially helpful in cases of festivals, concerts, open-space events and so on.

4. Give Your Followers A Sneak BTS Peak

What most businesses don’t realize is that, apart from marketing, Snapchat is a platform people use in more intimacy on comparison to Facebook or Twitter. Though giving a behind-the-scenes preview isn’t a marketing strategy as such; it works perfectly to create favourable goodwill in the eyes of your existing followers. Not just that, such an exercise helps your followers feel as if they’re in touch with the brand and increases their sense of loyalty.

5. Use Influencers To Create Brand Awareness

Influencers serve the role of an endorser on social media platforms. They already have a following which makes it easier to reach out to an audience you know will be interested in your products and services. Influencers can put up sponsored posts or even speak about your brand in their stories. This proves to be a subtle means of Snapchat marketing but helps in promoting word-of-mouth among the influencer community.

Just as it is for all marketing mechanisms; Snapchat marketing needs to be done the right way for its results to be made known and clear. Fortunately, we’re here to guide you with the same – all you have to do is get in touch with us or drop a query, and we will happily assist you!