With over 4 million smartphone users populating Dubai, SMS Marketing is an excellent method of digital marketing that can be used by every company.

Statistics reveal that every UAE resident has more than two mobile phones which means that the probability rate of getting customers through this mechanism is higher in comparison to other digital marketing methods.

SMS Marketing can be classified into two types – promotional and transactional. Further, it can be used for a variety of purposes;

Want to increase brand awareness?

Want to promote any limited-period offer?

Want to send notifications to your customer?

Want to communicate an invoice to your client?

SMS Marketing serves as the reply to all the above questions. It’s simple, quick and highly effective.

However, if you’re an unsatisfied user of the same, these claims will be labelled as useless. The point to note is that one bad experience (or in some cases, a few bad experiences) shouldn’t cloud over your opinion regarding this effective tool.

Let me try and convince you otherwise with the following pointers –

• A Reduced Spam Factor: Most people who receive promotional/transactional SMS’; even on a continual basis, don’t consider it to be spam – unless they get messages more than once a day regarding the same thing from the same source. Further, if you’re targeting the right numbers then nothing can stop the deliverability of your message to the concerned target group.
• The Choice To Opt Out: One of the best things about SMS Marketing (similar to email marketing) is that it gives the receivers the choice to opt out. This helps further segregate the target audience and reach out to only those users who are interested.
• Reaches Far & Wide: It’s a known fact that the number of smartphone devices will only increase with the passage of time. This means that the user market in this sense will only keep expanding. The bigger the market, the easier it is to reach out to people matching your target audience.
• Cost-friendly: SMS Marketing is pretty light on the pocket. It also results in a pretty decent ROI for the amount spent. The hassles involved in initiating an SMS campaign are few as well. All it requires is the necessary Sender ID registration and content that must be used for the same.

If you still aren’t convinced, why don’t you just dial our number and speak to one of our representatives? I am sure we will be able to put together a successful strategy for you.

Whether you’re a first-time user or an unhappy user; don’t let the past affect your decision of investing in the right digital marketing tool as it is possibly one of the best decisions you will make in this time and age!