Instagram Ads are increasingly gaining popularity. They are a wonderful way of promoting your company’s services and gaining brand loyalty. Further with the onset of different ad formats, putting together Instagram Ads has become an effortless task. However, just like any other medium, it has its do’s and don’ts. Following are a handful of tips which you can most definitely from;
1. Stun Them With Vibrant Visuals
It’s all about the visuals and aesthetics on Instagram! Your Instagram Ads are incomplete without relevant and eye-catching photographs. Make sure the pictures you use appeal to your audience and match your advertising objectives. It is important to use necessary text, emojis etc. along with the pictures to add to their appeal.
2. Don’t Forget Your Call-To-Action (CTA) Placement
One of the best places to position website/landing links is on your Instagram Stories. This is especially useful for accounts that have a good amount of followers already. Plus the link-in-bio option also serves to be one of the most effective link placements. A major don’t tip here is to include links that aren’t mobile-friendly, in fact, this easily drives potential customers away from your Instagram page.
3. Create Videos
Another major do when it comes to Instagram Ads; tell your story through videos. Keep it short and simple in order to hold your customer’s attention until the end. Another tip here is to keep experimenting. Don’t use the same content again and again; your videos can comprise photo shoots, 30-second animations or interview-style content.
There are many other do’s and don’ts that haven’t been mentioned above such as – engaging customers through other features of Instagram; linking, commenting, direct messaging etc. Targeting the right audience is another major component of successful Instagram advertising which many companies usually look through.
Feel free to speak to one our experts today and we’ll happily help you deign your next set of Instagram Ads!