Why Google AdWords Is Getting Popular
Growing business online requires the use of various digital mechanisms – there is one channel in particular, however, that renders results at an incredible space in comparison; Google AdWords. Simply, Google AdWords is worth the investment. A well-optimized campaign can instantly result in higher sales and revenue.
This is where PlexDubai comes in; it’s all about selecting the right company to carry out this task for you. Being Google-certified partners, we have a skilled team of experts whose job is ensuring your campaigns are executed successfully.
More companies in Dubai are directing their attention towards this tool nowadays, let’s list out the reasons behind it as follows:
1. Transparency and Flexibility
The biggest advantage of a Google AdWords campaign is that it is both flexible and transparent. There is flexibility when it comes to allocating budgets, continuing the campaign etc. We provide comprehensive reports generated every two weeks and give our clients the flexibility of choosing their budget for the campaign.
2. Targeting Options
Google allows you to target people in different locations, using different devices, people on websites owned by Google such as YouTube, and other websites where Google AdWords appear. This increases the number of people you can reach by ten-fold. Running Google Adwords tells you who clicked on your ads; this helps target the interested prospects through a well-known mechanism called ‘Remarketing’.
3. High-quality Lead Generation
Thanks to its targeting options, any Google AdWords campaign can bring in high-quality leads and relevant traffic to your website. Millions of people search something on Google every day. This makes tracking user behaviour, activities etc. easier while reaching out to an audience that is segmented and convertible.
4. Choose from different types of Google AdWords
Google AdWords can be divided into – sponsored ads, display network ads etc. You can use these ads in combination or concentrate on one that seems relevant to your business. This variety also helps in ensuring the ads are creative and in-line with brand’s image.
5. Use Google Analytics
Using Google Analytics with your AdWords campaign brings about multiple benefits such as: how long a visitor stayed on your page, the bounce rate of your landing page etc. This helps in improved measurement of your campaign’s performance while allowing you to try out variations to increase results.